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Give ‘em what they want!


It can be extremely difficult as a graphic designer to “give ‘em what they want!”, especially when the design is not going in the direction you thought they wanted to go. You learn the delicate balance between giving your client control and knowing when to step in and take over. Setting goals is the key to a successful design consultation. The clients picked you, because they like your work. This is a start. Letting the client have control involves listening and asking the right questions. You’re there to guide them, you are the professional.

Set Your Goal: Make sure that your client’s focus is the end product. Don’t fuss over the little things. Don’t get them involved in the little things. You know the little things that are involved during the designing phase.

Finish your design, then, give it to them. If they want to tweak it a bit then that’s fine too. Let them. Remember the design will be an impression the client. No body wants to have a bad impression, so since you designed it… it’ll be good!

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